Muscat Electricity Distribution Company (MEDC) runs their summer bill payment collection campaign on the end of every summer. The subject is so sensitive in the country hence MEDC don’t like to go aggressive on their advertising.
So we came up with a campaign to touch people’s heart, “Your Life Companion”. The idea is to show different scenarios where people use electricity in their day-to-day life. Campaign idea was executed cleverly by showing the electricity appliance as the hero but the situation in a subtle way. We ran a 360-degree campaign covering Press, Radio, SMS and Social Media etc.
The results of the campaign reflected by the significant increment of bill payments at MEDC collection department.
So we came up with a campaign to touch people’s heart, “Your Life Companion”. The idea is to show different scenarios where people use electricity in their day-to-day life. Campaign idea was executed cleverly by showing the electricity appliance as the hero but the situation in a subtle way. We ran a 360-degree campaign covering Press, Radio, SMS and Social Media etc.
The results of the campaign reflected by the significant increment of bill payments at MEDC collection department.
ClientMuscat Electricity Distribution CompanyServicesAdvertising, Design
