Facebook has been currently working on improving their security with their Facebook Live feature from all kinds of threats and abuse that could be infiltrated to the platform. Facebook states that the main use of the Live is to spread positivity, such of it could consist of broadcasting events that are happening, sharing moments or even raising awareness for a cause but Live can be abused and Facebook wants to take steps further to limit that abuse.
Live specifically tends to be the most challenging to regulate because the moments are being captured at that very moment and tackling certain threats would require further technical innovation to stay ahead. Facebook has invested $7.5 million with three universities in new research partnerships to help design and improve image and video analysis technology. Some of their new research would consist of
- Detect manipulated media across images, video, and audio, and
- Distinguish between unwitting posters and adversaries who intentionally manipulate videos and photographs.
Alongside, Facebook is strictly tightening its rules and regulations specific to Live. By doing so, it will be applying a “one strike” policy where if anyone violates its serious policies will be restricted from using Live for a period of time which could consist of up to 30 days starting on their first offense. On the other hand, taking these actions further would help take current technology to the next step to ensure the safety of its people and the prevention of any future threats and negativity, which is what current platforms, is in need of. Facebook would be one of the first platforms out there that would be working further ahead with this and this would be a benefit for many companies and influencers out there that would want to use the Live feature with great and improved security.
Currently, Instagram is the most used platform with their live feature here in Oman due to its reliability, but Facebook could be taking one step further with protection and security, which Instagram could greatly benefit from. Companies, influencers and other individuals here in Oman could take Facebook Live as a consideration as a starting alternate to broaden their perspectives, awareness, and options to what other platforms could offer and could help companies out there widen their range and target new audiences!