Is Instagram Reels the New TikTok?

The Indian government banned TikTok along with 58 other Chinese apps a few days ago and suddenly Facebook announces its new Reel feature for Instagram!

What is Instagram Reels?

It is a feature that allows users to create short-form videos (up to 15 seconds long) set to music or other audio

📌You can find Instagram Reels in the explore Page
📌 Separate section for reels in the profile like IGTV
📌 Approx 15 sec duration video
📌 Indian users might get earlier access to Instagram Reels
📌 Instagram will then explore other markets with this feature


International brands boycotting Facebook

Hundreds of companies have started to halt advertising on Facebook and Instagram as part of month-long boycott which began on Wednesday 1st of July, according to the civil rights groups behind the protest.

The boycott is over the social network’s handling of hate speech and misinformation.

Based on market research, 3 of the 25 largest spenders on Facebook ads have publicly confirmed their plans to pause marketing on Facebook for the month of July.

Research revealed that these top 25 businesses account for an estimated $2 billion of Facebook ad spending, or nearly 3% of Facebook’s 2019 revenues.


Instagram-stories-for-business-oman

Should You Use Instagram Stories for Your Business?

Instagram Stories have been around for a while now, and the effect of it is huge.. but businesses in Oman are not using it much as yet. The reason could be that it has left many brands, influencers, and content creators confused: should we be using Instagram Stories for business?

In our opinion, since Instagram in General and Stories, in particular, are huge in Oman Social Media, If you’re not using Instagram Stories for business, you could be missing out on a huge opportunity. Not only are Instagram Stories fun and creative, but they’re one of the best ways to grow your engagement, build brand awareness, and even drive sales!


2019 Instagram trend review in Oman

We’re into the last few days of another decade. It is a fact that many experts say the 2010’s will be known as the Instagram decade in the social media world: within a relatively short period of time of 9 years, Instagram has completely changed the perception of many of the online platforms. It made a profound effect on many industries.

let’s take a look back and see how it has changed during just this year alone.

It really has been a roller-coaster ride on Instagram with stuff like record-breaking egg, filters like AR filter boom, the decision to hide likes which of course took the internet by storm.

Here are some of the worldwide highlights of 2019

Most followed channels

 

 

 

View this post on Instagram

 

Always great to see you my friend @faz3

A post shared by Cristiano Ronaldo (@cristiano) on

 

 

View this post on Instagram

 

A post shared by Ariana Grande (@arianagrande) on

Most like post

 

Even in Oman and around the region, 2019 has been an amazing year on Instagram. Instagram has always maintained the status of the most popular social media channel in Oman. We hope that it will continue to 2020 and beyond as many local brands are focusing on social media marketing on Instagram due to its popularity.

From amazing new features and inspiring social activities to viral challenges, 2019 has been a BIG year on Instagram.

Looking forward to another decade… 2020.


best-social-media-marketing-agency-oman

Social Media Marketing

Yes, you need Social Media Marketing.

It might be an obvious statement in a few years, but for now it is a period of transition, in which the old internet generation and new internet generation still discuss how were things before and how they are now. In fact, for renowned brands the Social Media marketing is growing with a little help of the struggles of the past.

The free access to promote the brands made those names reach every corner of the world, but also increased their efforts to renew their products/services constantly, considering that their competitors got the same benefits.

It isn’t only about the free accessibility, the reason to be on Social Media is that “everyone is there”, looking for something. You are able to target your audience, guide them to your website and boost your content among other tools available.

The Social Media channels aren’t only good for renowned brands, it can also be an effective tool for new companies, because of the interaction with the customers that can provide them with valuable information such as, what products they are buying, what are their hobbies, what kind of content they share etc. That allows the companies to customize their products and services to the trends, therefore gaining visibility in this new world.

Within the last 5 years people in Oman have been using Social Media for business matters as much as for their personal use.
Advertising Agencies had a sudden switch from their previous majority of press media jobs to Social Media due to the rapid growth of this market.


how-to-find-social-media-marketing-oman-muscat

How to Find the Best Social Media Marketing Agency in Oman?

Nowadays the companies in Oman showing more interest in hiring a specialized social media marketing company for their social media efforts.

Social media marketing agencies can really boost your businesses. If you hire the right agency they will lift your brand’s social media presence and could bring you great ROI.

A good social media marketing agency will bring a lot of expertise to the table. Their highly-trained team members could provide the knowledge that hard to combine within an in-house team.

While the agencies can help the businesses to grow, it’s very important to choose the right fit for your company culture and budget point.

Following are a very few points which will help you to identify the right agency for your business;

  • Determine your requirement carefully
  • List down some important and right questions
  • Look into some referrals
  • Good fit is a high priority

 

Determine your requirement carefully

You should decide what exactly you are expecting from your agency. Do you need them to form a strategy, implement a strategy or do some tweaks to the current strategy? Maybe you are looking for an agency who will help you to boost your visibility on digital space. Once you decided to look for an agency who could help you to achieve your business goals.

List down some important and right questions

You know your business better than anyone else. So, you should list down some questions which will help to find the best fit for you. Following are some of the general question you can present;

  • What is your research and analysis methods?
  • What is your content development process?
  • What is your response time?
  • How do you measure reach? Growth? Engagement?
  • Do you outsource any work?
  • Who is the focal point of contact?
  • How do you do your reporting?

 

Look into some for referrals

It is well known that Oman’s best medium is word of mouth.

Third-party recommendations will always help you to find the best social media marketing or adverting agency for your brand.

A good fit is a high priority

You got to be confident and comfortable with the team you are hiring. Before hiring an agency, you should always check whether I can work with this team/person, Can I count them on my company’s reputation?

You should sense from the beginning whether the chemistry is working or not.


Everything You Need to Know About Facebook's New Upcoming Cryptocurrency

June 25, 2019
Facebook has just revealed that they are working on releasing a new cryptocurrency to the market of digital currencies. This cryptocurrency is known to be as Libra and is expected to launch publicly to the market sometime in the beginning of 2020. To confirm this, Facebook has already created their own White Paper on Libra, which speculates everything that the public needs to know about this currency. Once it’s published on the White Paper the information in there cannot be undone.
Click here for the link to Libra’s White Paper

Facebook’s new cryptocurrency will be having partnerships with many of the big known companies such as Visa, PayPal and Uber so this will help boost their currency out to the market very effectively. What’s great about Libra is it will let you purchase things or transfer funds to people with nearly no fees at all! Libra will also be available at local exchange points such as grocery stores to be able to cash out your Libra online. Facebook has confirmed that it will have its own Calibra wallet that will be built into Facebook messenger and WhatsApp as well. With this, it will increase its awareness of the currency drastically through international countries like Oman. Majority of the population in Oman use WhatsApp as a source of communication, and by having Libra be built into WhatsApp can be quite effective for the sake of awareness. Not only that, Libra will also be used to spend using other third-party wallet apps which will help increase flexibility when using the currency and to be used in the most efficient way without any complication. Facebook did not confirm if whether Libra will be available in the United States only or whether it would be available for use internationally. Cryptocurrencies are seen as the future of currencies and since many are not yet aware of the idea of digital currencies, by having safe online transactions between corporates and individuals here in Oman and other international countries can help push the awareness of cryptocurrencies out there. We are hoping to get more news of that sometime soon.

Sources:


Instagram update will appear influencers in your feed even if you DON’T follow them

With the new Instagram update, influencers and will be forced to appear in your feed even if you don’t follow them. This is because Instagram is now updating so advertisers can pay them to promote their branded content.

instagram-influencers-oman-muscat

Instagram is having this update so that advertisers can promote their content and products to the users feed and will be displayed in both the users posts and stories as shown above. Previously, influencers had to use hashtags to ensure that they were being paid by their sponsorship, and they were of course many ways to do this but this was one of the known methods of doing this. With this new update, Instagram wants this content to be specialized so it can be easier for both the influencer and the sponsor to push their way through out to most users as possible. What has been causing the huge fuss about this new update is that if users only follow friends and family, influencers can still be able to appear on your feed even if you don’t follow these users. For instance, a brand could pay to show you a sponsored post by Will Smith for instance whether you follow him or not and whether the users account is private or not. This could be a huge win situation for Omani influencers and company corporates in Oman to have their awareness be spread to a much broader audience, but can be quite bothersome for users who choose to keep their circle limited to just family and friends. As Instagram explained in a post announcing the new format, “With branded content ads, businesses have an opportunity to tell their brand stories through creators’ voices, reach new audiences and measure impact. Using the tools available on the Facebook ads platform, businesses can reach targeted audiences beyond the people who follow the brand and creator accounts. And by running ads, they’ll have access to measurement and can optimize and test their campaigns against their set goals for more effective marketing campaigns.”


Black Mirror TV series to highlight topics related to humanity's relationship to technology

Season 5 of Black Mirror has finally been confirmed on Netflix and will be officially released on June 5, 2019, and fans are thriving for its release! For those who don’t know what Black Mirror is, it’s a sci-fi anthology series that goes to show how technology can be threatening to our lives, and shows how impactful and dangerous it could be if misused. Black Mirror guides to show its viewers some of the worst-case scenarios of how technology could drive our lives to the near future if we people of the current generation are not cautious enough, and despite it being an entertainment show, this is definitely eye opening for many of us viewers. It’s useful to observe and take in some of the important highlights that the show dives deep into and how some of the episodes could have a possibility of coming to reality. The new upcoming season will have Miley Cryus cast in one of the episodes where it would be about a lonely teenager that yearns to connect with her favorite pop star who would be Miley Cyrus here but her charmed existence wouldn't be as quite as it appears it to be.

Many individuals here in Oman have mentioned how some of the great shows on Netflix are not offered to some regions and Oman tends to be one of those regions. Well, we have exciting news for some Omanis but Black Mirror will be available to watch here in Oman by the time it is released on June 5th! So expect to have your streaming devices, membership plans, and snacks ready! We are just a couple of weeks away from its release! Below is the trailer of the latest upcoming season of Black Mirror.

 

Trailers of the previous seasons for viewers who have not caught up with the show and would like to know more about the show.

Season 3

 

Season 4