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Social Media Marketing

Yes, you need Social Media Marketing.

It might be an obvious statement in a few years, but for now it is a period of transition, in which the old internet generation and new internet generation still discuss how were things before and how they are now. In fact, for renowned brands the Social Media marketing is growing with a little help of the struggles of the past.

The free access to promote the brands made those names reach every corner of the world, but also increased their efforts to renew their products/services constantly, considering that their competitors got the same benefits.

It isn’t only about the free accessibility, the reason to be on Social Media is that “everyone is there”, looking for something. You are able to target your audience, guide them to your website and boost your content among other tools available.

The Social Media channels aren’t only good for renowned brands, it can also be an effective tool for new companies, because of the interaction with the customers that can provide them with valuable information such as, what products they are buying, what are their hobbies, what kind of content they share etc. That allows the companies to customize their products and services to the trends, therefore gaining visibility in this new world.

Within the last 5 years people in Oman have been using Social Media for business matters as much as for their personal use.
Advertising Agencies had a sudden switch from their previous majority of press media jobs to Social Media due to the rapid growth of this market.


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How to Find the Best Social Media Marketing Agency in Oman?

Nowadays the companies in Oman showing more interest in hiring a specialized social media marketing company for their social media efforts.

Social media marketing agencies can really boost your businesses. If you hire the right agency they will lift your brand’s social media presence and could bring you great ROI.

A good social media marketing agency will bring a lot of expertise to the table. Their highly-trained team members could provide the knowledge that hard to combine within an in-house team.

While the agencies can help the businesses to grow, it’s very important to choose the right fit for your company culture and budget point.

Following are a very few points which will help you to identify the right agency for your business;

  • Determine your requirement carefully
  • List down some important and right questions
  • Look into some referrals
  • Good fit is a high priority

 

Determine your requirement carefully

You should decide what exactly you are expecting from your agency. Do you need them to form a strategy, implement a strategy or do some tweaks to the current strategy? Maybe you are looking for an agency who will help you to boost your visibility on digital space. Once you decided to look for an agency who could help you to achieve your business goals.

List down some important and right questions

You know your business better than anyone else. So, you should list down some questions which will help to find the best fit for you. Following are some of the general question you can present;

  • What is your research and analysis methods?
  • What is your content development process?
  • What is your response time?
  • How do you measure reach? Growth? Engagement?
  • Do you outsource any work?
  • Who is the focal point of contact?
  • How do you do your reporting?

 

Look into some for referrals

It is well known that Oman’s best medium is word of mouth.

Third-party recommendations will always help you to find the best social media marketing or adverting agency for your brand.

A good fit is a high priority

You got to be confident and comfortable with the team you are hiring. Before hiring an agency, you should always check whether I can work with this team/person, Can I count them on my company’s reputation?

You should sense from the beginning whether the chemistry is working or not.


Instagram update will appear influencers in your feed even if you DON’T follow them

With the new Instagram update, influencers and will be forced to appear in your feed even if you don’t follow them. This is because Instagram is now updating so advertisers can pay them to promote their branded content.

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Instagram is having this update so that advertisers can promote their content and products to the users feed and will be displayed in both the users posts and stories as shown above. Previously, influencers had to use hashtags to ensure that they were being paid by their sponsorship, and they were of course many ways to do this but this was one of the known methods of doing this. With this new update, Instagram wants this content to be specialized so it can be easier for both the influencer and the sponsor to push their way through out to most users as possible. What has been causing the huge fuss about this new update is that if users only follow friends and family, influencers can still be able to appear on your feed even if you don’t follow these users. For instance, a brand could pay to show you a sponsored post by Will Smith for instance whether you follow him or not and whether the users account is private or not. This could be a huge win situation for Omani influencers and company corporates in Oman to have their awareness be spread to a much broader audience, but can be quite bothersome for users who choose to keep their circle limited to just family and friends. As Instagram explained in a post announcing the new format, “With branded content ads, businesses have an opportunity to tell their brand stories through creators’ voices, reach new audiences and measure impact. Using the tools available on the Facebook ads platform, businesses can reach targeted audiences beyond the people who follow the brand and creator accounts. And by running ads, they’ll have access to measurement and can optimize and test their campaigns against their set goals for more effective marketing campaigns.”


RedBull Mobile is Launching in Oman

This internationally known energy drink brand is famous not only for its many flavors but also for its contributions to various sports, such as car racing, extreme sports, and football.

RedBull launching its mobile virtual network operation (MVNO) in Oman and you can already see its advertisements on billboards in the streets of Muscat.

The new Omani venture will be a partnership between the beverage company and Majan Telecom Company (Class Two Licensee for the resale of mobile telecom services in Oman).

RedBull MOBILE is a mobile service and community that allows users to benefit of more than mobile services; RedBull MOBILE will provide its exclusive content download, such as music, wallpapers, games, and videos as well as the promotion of its events.

RedBull Mobile has already established MVNOs in many other countries around the world.


MIRRORS, Celebrating 5 Years of Success!

First thing first! A Huge Thank You to all our past and current clients for being with us on this success journey! A warm thank you to all our previous and current clients for being part of our success story.  (I think it may be a good idea to move this sentence to the end of the story).

MIRRORS began as a conventional advertising agency with only 2 partners focused primarily on ATL & BTL advertising in Oman.

Since it started in 2015, Mirrors has produced design solutions for various companies. In 2016, MIRRORS opened a digital design department as the market started to shift towards digital space. We experienced exceptional growth and development over the past years in the digital space and today we are serving the majority of our clients with digital solutions.

Over the past five years, MIRRORS has succeeded at evolving and changing to stay ahead of the industry and has positioned itself in the most competitive way possible, enabling us to better serve our clients.

Progressing even further and expanding our services, today we work closely with our clients to assess their strategies and offer them more effective, efficient and strategic solutions.

Today, MIRRORS is made up of an experienced multicultural team that is capable of serving any organization, regardless of its type or size. MIRRORS has even bigger plans to expand its advertising, social media and strategy services in Oman as well as to the region in the coming years.


Apple Card: launch date in Oman

By announcing Apple Card, the company has made its first step into financial services with a numberless credit card which CEO Tim Cook calls the most significant change to card payments in 50 years.

Apple announced Monday (25) that it's launching a new credit card made for the iPhone. The card, which is both a digital card in the Wallet app and a physical MasterCard which offered in collaboration with Goldman Sachs. According to Apple, this new credit card meant to be easier to use and understand than most conventional credit cards. The card carries some fascinating benefits, like no late fees, no annual fees, no international fees, no over-limit fees, and a daily rewards program.

Users are able to get an apple card by signing up on their iPhone in the Apple Wallet app and get a digital card that they can use anywhere Apple Pay is accepted “within minutes.” Customers will also be able to track purchases, check balances, and see when their bill is due right from the app. According to apple; When you want to see how much you’re spending, there’s no need to log in to a separate website or app. Your totals are laid out for you in the Wallet app, by the week or by month.

They say the card makes it easy to spot trends in your spending as the spending categories are clearly highlighted with colors, so you can decide if you want to change them.

The tangible version of the Apple Card's design is what you would expect from Apple, the minimalism, debossed Apple logo, etched titanium slice, it immediately looks different and it takes a good security step by displaying only your name, without a card or CVV number. So all of that authorization information is stored directly in the Apple Wallet app.

This topic of this latest issue of Apple is very much trending at the moment around the world and it will be released to the market this summer. There's a good percentage of Apple loyal customers in Oman who are looking forward to this new payment method.


Al Aktham Restaurant Launches the first-ever Meter Grill Platter in Oman

Mirrors as a brand consultant always seeks to improve partners’ growth. In one of our weekly meetings with Al Aktham Restaurant, we suggested coming up with a unique idea to make a buzz in the market. So after a few rounds of brainstorming sessions, we proposed launching a new item which is a 1 Meter long grill platter.  We then explained to the client that this can possibly create a hype among the people. We started with creative designs while the client ordered to manufacture a wooden 1M long plate.

 

Al Alaktham Restaurant has almost 30 years experience in the market and prepared a mouthwatering grill spread. 

 

 

Finally, we launched the campaign on digital space. The sales and interaction with the campaign so far are more than the expectations. The demand is high not only for dining orders but also for deliveries. We faced some challenges because of delivery demands such as companies asking to deliver the platter to their offices and we were informed that setting up the platter at the companys’ premises excited the employees. They further said the staff of the companies applauded after the setup was done. With the success of this campaign, our client managed to boost their monthly revenue. The campaign is ongoing and the photos of the 1M grill have been shared virally all over social media.

 

 


Teachers day 2019

Some of us forget to appreciate the smallest things in life and even the biggest ones such as who provided so much knowledge to help us growing up. In the daily hustle and bustle of life we unintentionally leave out important stuff that should be celebrated without fail – like our teachers.

 

This is the video that we have done for Caribou Coffee in 2018 for the “Teachers Day”. Please let us know what you think in the comment section or DM us right away. Wanna make awesome videos? Get in touch!

Message us to find out more.


How Businesses in Oman can take advantage of Social Media Artificial Intelligence

The use of Artificial Intelligence (AI) is growing very fast in business. Social media is no different. Companies are able to leverage their businesses using social media through AI.

The everyday evolving nature of social media makes it very hard for companies to keep a track of all new trends. Hence the companies are seeking the help of AI. The AI-based algorithms can analyze everything that is happening on social media platform in real time and feed that information as data so marketers will be able to utilize them in smart ways. It’s helping the companies to get a better understanding about their customers and their buying patterns, Which means, they are able to market more relevant products to the right targeted audience.

While investment in AI is increasing around the world, companies in Oman adoption of AI technologies is still lagging behind. We at MIRRORS encourage corporates and small businesses in Oman leveraging AI in efforts to gain market share or expand their products and services in the smartest ways.


How will Oman welcome WhatsApp new updated version with limiting message forwarding for 5 times?

Now you will no longer be able to forward WhatsApp messages to more than 5 times. Announcement from WhatsApp on Monday 21st January 2019 said it was restricting worldwide how many times any given message can be forwarded from 20 to 5.

Spreading of Mendacious campaigns and fake stories on WhatsApp has become a big problem around the world. Unlike other social media channels like Twitter and Facebook, WhatsApp messages are private and encrypted. Hence it’s very difficult to track the origin of the message.

WhatsApp spokesman said, “We’ll continue to listen to user feedback about their experience, and over time, look for new ways of addressing viral content.”

Countries like Oman with a fewer number of social problems may be affected by this release negatively as friends and groups are restricted to forward their messages. WhatsApp is already playing a major role in the communication system in Oman, not only among friends but within companies.  Due to it’s fast and convenience many companies in Oman are using WhatsApp as a communication method. So we will have to wait and see how the local market will adapt to this new version.

The company will release an update with forwarding limit, first to Android devices and then to IOS devices accordingly. Oman is expected the new release in near future.