Marketing is not to run ads or to sell a product and it is definitely not to invent something new.

Marketing is simply to make change and impact. If you’re not proud of the change you’re making, then you aren’t marketing right.

Effective marketing is providing solutions with the right work for the right people in the right way to make an impact and a powerful change.

Real marketing, is the marketing that adds value to people’s life and spreads by word of mouth. Especially in a market like Oman with only 3 million citizens as potential clients.

If you need to persuade someone to take action, you’re doing marketing. Even taking a selfie on your social media profile or trying to talk your way out of a speeding ticket, you’re marketing.

Marketing is much more advanced than advertising, In fact, marketing has nothing at all to do with money.

If someone says, “I don’t do marketing,” they most likely mean, “I don’t spend money on ads.” And those are very different things.

Our culture is driven by marketers. The links we click, the shows we watch are all marketing artifacts.

As soon as we take responsibility for the marketing we do and the marketing that’s done to us, we have a chance to change things to the better and add value to people’s lives.

Marketing in a small and young market like Oman is not easy if you don’t go lean and flexible. In such a small market, launching a new product without thoroughly studying the market needs is not a good idea.

In Oman many companies fail in marketing because they do not research the market’s needs, and do not follow a methodology, which would involve testing and iterating the market response.

Many Omani companies focus on maximizing profit and advertising to get direct profits without understanding the importance of marketing the brand name and story before spending heavily on advertising.