Effective Marketing in Oman
Marketing is not to run ads or to sell a product and it is definitely not to invent something new.
Marketing is simply to make change and impact. If you’re not proud of the change you’re making, then you aren’t marketing right.
Effective marketing is providing solutions with the right work for the right people in the right way to make an impact and a powerful change.
Real marketing, is the marketing that adds value to people’s life and spreads by word of mouth. Especially in a market like Oman with only 3 million citizens as potential clients.
If you need to persuade someone to take action, you’re doing marketing. Even taking a selfie on your social media profile or trying to talk your way out of a speeding ticket, you’re marketing.
Marketing is much more advanced than advertising, In fact, marketing has nothing at all to do with money.
If someone says, “I don’t do marketing,” they most likely mean, “I don’t spend money on ads.” And those are very different things.
Our culture is driven by marketers. The links we click, the shows we watch are all marketing artifacts.
As soon as we take responsibility for the marketing we do and the marketing that’s done to us, we have a chance to change things to the better and add value to people’s lives.
Marketing in a small and young market like Oman is not easy if you don’t go lean and flexible. In such a small market, launching a new product without thoroughly studying the market needs is not a good idea.
In Oman many companies fail in marketing because they do not research the market’s needs, and do not follow a methodology, which would involve testing and iterating the market response.
Many Omani companies focus on maximizing profit and advertising to get direct profits without understanding the importance of marketing the brand name and story before spending heavily on advertising.
How will Oman welcome WhatsApp new updated version with limiting message forwarding for 5 times?
Now you will no longer be able to forward WhatsApp messages to more than 5 times. Announcement from WhatsApp on Monday 21st January 2019 said it was restricting worldwide how many times any given message can be forwarded from 20 to 5.
Spreading of Mendacious campaigns and fake stories on WhatsApp has become a big problem around the world. Unlike other social media channels like Twitter and Facebook, WhatsApp messages are private and encrypted. Hence it’s very difficult to track the origin of the message.
WhatsApp spokesman said, “We’ll continue to listen to user feedback about their experience, and over time, look for new ways of addressing viral content.”
Countries like Oman with a fewer number of social problems may be affected by this release negatively as friends and groups are restricted to forward their messages. WhatsApp is already playing a major role in the communication system in Oman, not only among friends but within companies. Due to it’s fast and convenience many companies in Oman are using WhatsApp as a communication method. So we will have to wait and see how the local market will adapt to this new version.
The company will release an update with forwarding limit, first to Android devices and then to IOS devices accordingly. Oman is expected the new release in near future.