International brands boycotting Facebook

Hundreds of companies have started to halt advertising on Facebook and Instagram as part of month-long boycott which began on Wednesday 1st of July, according to the civil rights groups behind the protest.

The boycott is over the social network’s handling of hate speech and misinformation.

Based on market research, 3 of the 25 largest spenders on Facebook ads have publicly confirmed their plans to pause marketing on Facebook for the month of July.

Research revealed that these top 25 businesses account for an estimated $2 billion of Facebook ad spending, or nearly 3% of Facebook’s 2019 revenues.


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Social Media Marketing

Yes, you need Social Media Marketing.

It might be an obvious statement in a few years, but for now it is a period of transition, in which the old internet generation and new internet generation still discuss how were things before and how they are now. In fact, for renowned brands the Social Media marketing is growing with a little help of the struggles of the past.

The free access to promote the brands made those names reach every corner of the world, but also increased their efforts to renew their products/services constantly, considering that their competitors got the same benefits.

It isn’t only about the free accessibility, the reason to be on Social Media is that “everyone is there”, looking for something. You are able to target your audience, guide them to your website and boost your content among other tools available.

The Social Media channels aren’t only good for renowned brands, it can also be an effective tool for new companies, because of the interaction with the customers that can provide them with valuable information such as, what products they are buying, what are their hobbies, what kind of content they share etc. That allows the companies to customize their products and services to the trends, therefore gaining visibility in this new world.

Within the last 5 years people in Oman have been using Social Media for business matters as much as for their personal use.
Advertising Agencies had a sudden switch from their previous majority of press media jobs to Social Media due to the rapid growth of this market.