International brands boycotting Facebook
Hundreds of companies have started to halt advertising on Facebook and Instagram as part of month-long boycott which began on Wednesday 1st of July, according to the civil rights groups behind the protest.
The boycott is over the social network’s handling of hate speech and misinformation.
Based on market research, 3 of the 25 largest spenders on Facebook ads have publicly confirmed their plans to pause marketing on Facebook for the month of July.
Research revealed that these top 25 businesses account for an estimated $2 billion of Facebook ad spending, or nearly 3% of Facebook’s 2019 revenues.
How to Find the Best Social Media Marketing Agency in Oman?
Nowadays the companies in Oman showing more interest in hiring a specialized social media marketing company for their social media efforts.
Social media marketing agencies can really boost your businesses. If you hire the right agency they will lift your brand’s social media presence and could bring you great ROI.
A good social media marketing agency will bring a lot of expertise to the table. Their highly-trained team members could provide the knowledge that hard to combine within an in-house team.
While the agencies can help the businesses to grow, it’s very important to choose the right fit for your company culture and budget point.
Following are a very few points which will help you to identify the right agency for your business;
- Determine your requirement carefully
- List down some important and right questions
- Look into some referrals
- Good fit is a high priority
Determine your requirement carefully
You should decide what exactly you are expecting from your agency. Do you need them to form a strategy, implement a strategy or do some tweaks to the current strategy? Maybe you are looking for an agency who will help you to boost your visibility on digital space. Once you decided to look for an agency who could help you to achieve your business goals.
List down some important and right questions
You know your business better than anyone else. So, you should list down some questions which will help to find the best fit for you. Following are some of the general question you can present;
- What is your research and analysis methods?
- What is your content development process?
- What is your response time?
- How do you measure reach? Growth? Engagement?
- Do you outsource any work?
- Who is the focal point of contact?
- How do you do your reporting?
Look into some for referrals
It is well known that Oman’s best medium is word of mouth.
Third-party recommendations will always help you to find the best social media marketing or adverting agency for your brand.
A good fit is a high priority
You got to be confident and comfortable with the team you are hiring. Before hiring an agency, you should always check whether I can work with this team/person, Can I count them on my company’s reputation?
You should sense from the beginning whether the chemistry is working or not.