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Social Media Marketing

Yes, you need Social Media Marketing.

It might be an obvious statement in a few years, but for now it is a period of transition, in which the old internet generation and new internet generation still discuss how were things before and how they are now. In fact, for renowned brands the Social Media marketing is growing with a little help of the struggles of the past.

The free access to promote the brands made those names reach every corner of the world, but also increased their efforts to renew their products/services constantly, considering that their competitors got the same benefits.

It isn’t only about the free accessibility, the reason to be on Social Media is that “everyone is there”, looking for something. You are able to target your audience, guide them to your website and boost your content among other tools available.

The Social Media channels aren’t only good for renowned brands, it can also be an effective tool for new companies, because of the interaction with the customers that can provide them with valuable information such as, what products they are buying, what are their hobbies, what kind of content they share etc. That allows the companies to customize their products and services to the trends, therefore gaining visibility in this new world.

Within the last 5 years people in Oman have been using Social Media for business matters as much as for their personal use.
Advertising Agencies had a sudden switch from their previous majority of press media jobs to Social Media due to the rapid growth of this market.


Instagram update will appear influencers in your feed even if you DON’T follow them

With the new Instagram update, influencers and will be forced to appear in your feed even if you don’t follow them. This is because Instagram is now updating so advertisers can pay them to promote their branded content.

instagram-influencers-oman-muscat

Instagram is having this update so that advertisers can promote their content and products to the users feed and will be displayed in both the users posts and stories as shown above. Previously, influencers had to use hashtags to ensure that they were being paid by their sponsorship, and they were of course many ways to do this but this was one of the known methods of doing this. With this new update, Instagram wants this content to be specialized so it can be easier for both the influencer and the sponsor to push their way through out to most users as possible. What has been causing the huge fuss about this new update is that if users only follow friends and family, influencers can still be able to appear on your feed even if you don’t follow these users. For instance, a brand could pay to show you a sponsored post by Will Smith for instance whether you follow him or not and whether the users account is private or not. This could be a huge win situation for Omani influencers and company corporates in Oman to have their awareness be spread to a much broader audience, but can be quite bothersome for users who choose to keep their circle limited to just family and friends. As Instagram explained in a post announcing the new format, “With branded content ads, businesses have an opportunity to tell their brand stories through creators’ voices, reach new audiences and measure impact. Using the tools available on the Facebook ads platform, businesses can reach targeted audiences beyond the people who follow the brand and creator accounts. And by running ads, they’ll have access to measurement and can optimize and test their campaigns against their set goals for more effective marketing campaigns.”


Black Mirror TV series to highlight topics related to humanity's relationship to technology

Season 5 of Black Mirror has finally been confirmed on Netflix and will be officially released on June 5, 2019, and fans are thriving for its release! For those who don’t know what Black Mirror is, it’s a sci-fi anthology series that goes to show how technology can be threatening to our lives, and shows how impactful and dangerous it could be if misused. Black Mirror guides to show its viewers some of the worst-case scenarios of how technology could drive our lives to the near future if we people of the current generation are not cautious enough, and despite it being an entertainment show, this is definitely eye opening for many of us viewers. It’s useful to observe and take in some of the important highlights that the show dives deep into and how some of the episodes could have a possibility of coming to reality. The new upcoming season will have Miley Cryus cast in one of the episodes where it would be about a lonely teenager that yearns to connect with her favorite pop star who would be Miley Cyrus here but her charmed existence wouldn't be as quite as it appears it to be.

Many individuals here in Oman have mentioned how some of the great shows on Netflix are not offered to some regions and Oman tends to be one of those regions. Well, we have exciting news for some Omanis but Black Mirror will be available to watch here in Oman by the time it is released on June 5th! So expect to have your streaming devices, membership plans, and snacks ready! We are just a couple of weeks away from its release! Below is the trailer of the latest upcoming season of Black Mirror.

 

Trailers of the previous seasons for viewers who have not caught up with the show and would like to know more about the show.

Season 3

 

Season 4


Production of A'Saffa Foods Athan Al Maghrib Ramadan Video

May 14, 2019

We started working with A’Saffa Foods - one of the major food providers in Oman. The task assigned to us was to create a 10-second spot ad for Ramadan.

During the month of Ramadan, it is the most time of the year that Oman TV is viewed, and the reason behind that is to keep track of the Athan Al Maghrib where Muslims break their fast and Oman TV tends to be their great reliance for announcing that.

Because of that, this tends to be the best, most crucial time to work on an awareness ad. Having to place an ad during this time of the month, especially in that time is by far one of the most expensive and effective approach for food companies such as A’Saffa so we wanted to be creative with this ad.

During this time, viewers would be waiting to break their fast as they watch the commercials to hear the “Athan” which is the best opportunity to show the products of  A’Saffa chicken is the best quality of food and chicken you can get. You may think do people still watch TV? Well, in Oman, it's almost like a tradition here that every household during Ramadan has Oman TV channel on especially before “Maghrib”  Since all eyes are on TV during that moment, it is important that we consider making this commercial appealing to our audience, we had to make sure we would be creative with this and fast!

  • The first 3 seconds of the ad spot, we had Mutrah one of the most well-known areas in Muscat display as the background to have the touch of the Omani culture. Alongside we had a voice over of: “We wish you an acceptable fast and a delicious Iftar meal"

 

  • From 3-6 second of our ad spot, we created a nice transition twist to our plot, as we display the Mutrah Corniche as the viewer being there, we then zoom out of Mutrah, which then transitions, to being a painting of Mutrah instead. So as the viewer first sees the ad he/she would not know it’s a painting until they watch the next 3-6 seconds of the ad. As it zooms out, we then have delicious visuals of special dishes presented alongside with the Mutrah painting being as the background. We thought this would be a great technique to have our viewers ready for their meals and as a way to increase the viewers appetite before their first meal, at the same time this gives credit to A’Saffa for providing the best quality of food and best source of chicken.

  •  Finally, from second 6-10 we display the credits of A’saffa foods as the concluding of our ad spot.

Check out of our ad spot below!


How not to get scammed with fake social media influencers/accounts?

How not to get scammed with fake social media influencers/accounts?

Fake social media accounts and influencers are increasing in numbers and for companies, it’s very difficult to identify who’s fake and who’s genuine. These fake accounts and influencers could cost brands a lot of money.

How to avoid getting scammed?

It’s very important for brands to discover how to always pair up with the right influencers and generate great results from marketing campaigns.

Who are the fake social media influencers?

These people or accounts build a large following base by buying followers from different sources. Buying followers is actually not hard and also, it’s cheaper than you might think. For example, you can use websites like BuzzDayz to buy 15,000 Instagram followers for $55 with minimum efforts.

Using such services, someone could become a micro fake Instagram influencer or to create an account with 40,000 followers and 300 likes for each first ten posts for just around $140.

During the last couple of years, this trend has increased in Oman. Even some marketing companies are fooling brands with fake followers and likes. We’ve come across a few of these kinds of influencers and accounts in Oman digital space but if you know the tricks it’s not that difficult to identify them either.

7 ways for you to spot fake influencers or fake profiles:

  1. Monitor the engagement ratio in relation to the followers
  2. Check if the influencer is posting consistently
  3. Monitor whether the followers grow over time
  4. Check the influencer's strength of interests
  5. Check if their Instagram profile is a Business profile
  6. See if they engage in conversations with their followers
  7. Do a Google research about the influencer.

Having mentioned all of those, Influencer marketing is one of the best ways to promote or launch your business on social media space.
So let’s stop fake social media influencers ruin your marketing goals and by following simple steps like above we can make Oman social media marketing and advertising space a fraud-free place.


RedBull Mobile is Launching in Oman

This internationally known energy drink brand is famous not only for its many flavors but also for its contributions to various sports, such as car racing, extreme sports, and football.

RedBull launching its mobile virtual network operation (MVNO) in Oman and you can already see its advertisements on billboards in the streets of Muscat.

The new Omani venture will be a partnership between the beverage company and Majan Telecom Company (Class Two Licensee for the resale of mobile telecom services in Oman).

RedBull MOBILE is a mobile service and community that allows users to benefit of more than mobile services; RedBull MOBILE will provide its exclusive content download, such as music, wallpapers, games, and videos as well as the promotion of its events.

RedBull Mobile has already established MVNOs in many other countries around the world.


MIRRORS, Celebrating 5 Years of Success!

First thing first! A Huge Thank You to all our past and current clients for being with us on this success journey! A warm thank you to all our previous and current clients for being part of our success story.  (I think it may be a good idea to move this sentence to the end of the story).

MIRRORS began as a conventional advertising agency with only 2 partners focused primarily on ATL & BTL advertising in Oman.

Since it started in 2015, Mirrors has produced design solutions for various companies. In 2016, MIRRORS opened a digital design department as the market started to shift towards digital space. We experienced exceptional growth and development over the past years in the digital space and today we are serving the majority of our clients with digital solutions.

Over the past five years, MIRRORS has succeeded at evolving and changing to stay ahead of the industry and has positioned itself in the most competitive way possible, enabling us to better serve our clients.

Progressing even further and expanding our services, today we work closely with our clients to assess their strategies and offer them more effective, efficient and strategic solutions.

Today, MIRRORS is made up of an experienced multicultural team that is capable of serving any organization, regardless of its type or size. MIRRORS has even bigger plans to expand its advertising, social media and strategy services in Oman as well as to the region in the coming years.


Apple Card: launch date in Oman

By announcing Apple Card, the company has made its first step into financial services with a numberless credit card which CEO Tim Cook calls the most significant change to card payments in 50 years.

Apple announced Monday (25) that it's launching a new credit card made for the iPhone. The card, which is both a digital card in the Wallet app and a physical MasterCard which offered in collaboration with Goldman Sachs. According to Apple, this new credit card meant to be easier to use and understand than most conventional credit cards. The card carries some fascinating benefits, like no late fees, no annual fees, no international fees, no over-limit fees, and a daily rewards program.

Users are able to get an apple card by signing up on their iPhone in the Apple Wallet app and get a digital card that they can use anywhere Apple Pay is accepted “within minutes.” Customers will also be able to track purchases, check balances, and see when their bill is due right from the app. According to apple; When you want to see how much you’re spending, there’s no need to log in to a separate website or app. Your totals are laid out for you in the Wallet app, by the week or by month.

They say the card makes it easy to spot trends in your spending as the spending categories are clearly highlighted with colors, so you can decide if you want to change them.

The tangible version of the Apple Card's design is what you would expect from Apple, the minimalism, debossed Apple logo, etched titanium slice, it immediately looks different and it takes a good security step by displaying only your name, without a card or CVV number. So all of that authorization information is stored directly in the Apple Wallet app.

This topic of this latest issue of Apple is very much trending at the moment around the world and it will be released to the market this summer. There's a good percentage of Apple loyal customers in Oman who are looking forward to this new payment method.


How Businesses in Oman can take advantage of Social Media Artificial Intelligence

The use of Artificial Intelligence (AI) is growing very fast in business. Social media is no different. Companies are able to leverage their businesses using social media through AI.

The everyday evolving nature of social media makes it very hard for companies to keep a track of all new trends. Hence the companies are seeking the help of AI. The AI-based algorithms can analyze everything that is happening on social media platform in real time and feed that information as data so marketers will be able to utilize them in smart ways. It’s helping the companies to get a better understanding about their customers and their buying patterns, Which means, they are able to market more relevant products to the right targeted audience.

While investment in AI is increasing around the world, companies in Oman adoption of AI technologies is still lagging behind. We at MIRRORS encourage corporates and small businesses in Oman leveraging AI in efforts to gain market share or expand their products and services in the smartest ways.


How will Oman welcome WhatsApp new updated version with limiting message forwarding for 5 times?

Now you will no longer be able to forward WhatsApp messages to more than 5 times. Announcement from WhatsApp on Monday 21st January 2019 said it was restricting worldwide how many times any given message can be forwarded from 20 to 5.

Spreading of Mendacious campaigns and fake stories on WhatsApp has become a big problem around the world. Unlike other social media channels like Twitter and Facebook, WhatsApp messages are private and encrypted. Hence it’s very difficult to track the origin of the message.

WhatsApp spokesman said, “We’ll continue to listen to user feedback about their experience, and over time, look for new ways of addressing viral content.”

Countries like Oman with a fewer number of social problems may be affected by this release negatively as friends and groups are restricted to forward their messages. WhatsApp is already playing a major role in the communication system in Oman, not only among friends but within companies.  Due to it’s fast and convenience many companies in Oman are using WhatsApp as a communication method. So we will have to wait and see how the local market will adapt to this new version.

The company will release an update with forwarding limit, first to Android devices and then to IOS devices accordingly. Oman is expected the new release in near future.