Effective Marketing in Oman
Marketing is not to run ads or to sell a product and it is definitely not to invent something new.
Marketing is simply to make change and impact. If you’re not proud of the change you’re making, then you aren’t marketing right.
Effective marketing is providing solutions with the right work for the right people in the right way to make an impact and a powerful change.
Real marketing, is the marketing that adds value to people’s life and spreads by word of mouth. Especially in a market like Oman with only 3 million citizens as potential clients.
If you need to persuade someone to take action, you’re doing marketing. Even taking a selfie on your social media profile or trying to talk your way out of a speeding ticket, you’re marketing.
Marketing is much more advanced than advertising, In fact, marketing has nothing at all to do with money.
If someone says, “I don’t do marketing,” they most likely mean, “I don’t spend money on ads.” And those are very different things.
Our culture is driven by marketers. The links we click, the shows we watch are all marketing artifacts.
As soon as we take responsibility for the marketing we do and the marketing that’s done to us, we have a chance to change things to the better and add value to people’s lives.
Marketing in a small and young market like Oman is not easy if you don’t go lean and flexible. In such a small market, launching a new product without thoroughly studying the market needs is not a good idea.
In Oman many companies fail in marketing because they do not research the market’s needs, and do not follow a methodology, which would involve testing and iterating the market response.
Many Omani companies focus on maximizing profit and advertising to get direct profits without understanding the importance of marketing the brand name and story before spending heavily on advertising.
How to Find the Best Social Media Marketing Agency in Oman?
Nowadays the companies in Oman showing more interest in hiring a specialized social media marketing company for their social media efforts.
Social media marketing agencies can really boost your businesses. If you hire the right agency they will lift your brand’s social media presence and could bring you great ROI.
A good social media marketing agency will bring a lot of expertise to the table. Their highly-trained team members could provide the knowledge that hard to combine within an in-house team.
While the agencies can help the businesses to grow, it’s very important to choose the right fit for your company culture and budget point.
Following are a very few points which will help you to identify the right agency for your business;
- Determine your requirement carefully
- List down some important and right questions
- Look into some referrals
- Good fit is a high priority
Determine your requirement carefully
You should decide what exactly you are expecting from your agency. Do you need them to form a strategy, implement a strategy or do some tweaks to the current strategy? Maybe you are looking for an agency who will help you to boost your visibility on digital space. Once you decided to look for an agency who could help you to achieve your business goals.
List down some important and right questions
You know your business better than anyone else. So, you should list down some questions which will help to find the best fit for you. Following are some of the general question you can present;
- What is your research and analysis methods?
- What is your content development process?
- What is your response time?
- How do you measure reach? Growth? Engagement?
- Do you outsource any work?
- Who is the focal point of contact?
- How do you do your reporting?
Look into some for referrals
It is well known that Oman’s best medium is word of mouth.
Third-party recommendations will always help you to find the best social media marketing or adverting agency for your brand.
A good fit is a high priority
You got to be confident and comfortable with the team you are hiring. Before hiring an agency, you should always check whether I can work with this team/person, Can I count them on my company’s reputation?
You should sense from the beginning whether the chemistry is working or not.