2019 Instagram trend review in Oman

We’re into the last few days of another decade. It is a fact that many experts say the 2010’s will be known as the Instagram decade in the social media world: within a relatively short period of time of 9 years, Instagram has completely changed the perception of many of the online platforms. It made a profound effect on many industries.

let’s take a look back and see how it has changed during just this year alone.

It really has been a roller-coaster ride on Instagram with stuff like record-breaking egg, filters like AR filter boom, the decision to hide likes which of course took the internet by storm.

Here are some of the worldwide highlights of 2019

Most followed channels

 

 

 

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Always great to see you my friend @faz3

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Even in Oman and around the region, 2019 has been an amazing year on Instagram. Instagram has always maintained the status of the most popular social media channel in Oman. We hope that it will continue to 2020 and beyond as many local brands are focusing on social media marketing on Instagram due to its popularity.

From amazing new features and inspiring social activities to viral challenges, 2019 has been a BIG year on Instagram.

Looking forward to another decade… 2020.


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Social Media Marketing

Yes, you need Social Media Marketing.

It might be an obvious statement in a few years, but for now it is a period of transition, in which the old internet generation and new internet generation still discuss how were things before and how they are now. In fact, for renowned brands the Social Media marketing is growing with a little help of the struggles of the past.

The free access to promote the brands made those names reach every corner of the world, but also increased their efforts to renew their products/services constantly, considering that their competitors got the same benefits.

It isn’t only about the free accessibility, the reason to be on Social Media is that “everyone is there”, looking for something. You are able to target your audience, guide them to your website and boost your content among other tools available.

The Social Media channels aren’t only good for renowned brands, it can also be an effective tool for new companies, because of the interaction with the customers that can provide them with valuable information such as, what products they are buying, what are their hobbies, what kind of content they share etc. That allows the companies to customize their products and services to the trends, therefore gaining visibility in this new world.

Within the last 5 years people in Oman have been using Social Media for business matters as much as for their personal use.
Advertising Agencies had a sudden switch from their previous majority of press media jobs to Social Media due to the rapid growth of this market.


Al Aktham Restaurant Launches the first-ever Meter Grill Platter in Oman

Mirrors as a brand consultant always seeks to improve partners’ growth. In one of our weekly meetings with Al Aktham Restaurant, we suggested coming up with a unique idea to make a buzz in the market. So after a few rounds of brainstorming sessions, we proposed launching a new item which is a 1 Meter long grill platter.  We then explained to the client that this can possibly create a hype among the people. We started with creative designs while the client ordered to manufacture a wooden 1M long plate.

 

Al Alaktham Restaurant has almost 30 years experience in the market and prepared a mouthwatering grill spread. 

 

 

Finally, we launched the campaign on digital space. The sales and interaction with the campaign so far are more than the expectations. The demand is high not only for dining orders but also for deliveries. We faced some challenges because of delivery demands such as companies asking to deliver the platter to their offices and we were informed that setting up the platter at the companys’ premises excited the employees. They further said the staff of the companies applauded after the setup was done. With the success of this campaign, our client managed to boost their monthly revenue. The campaign is ongoing and the photos of the 1M grill have been shared virally all over social media.