Effective Marketing in Oman
Marketing is not to run ads or to sell a product and it is definitely not to invent something new.
Marketing is simply to make change and impact. If you’re not proud of the change you’re making, then you aren’t marketing right.
Effective marketing is providing solutions with the right work for the right people in the right way to make an impact and a powerful change.
Real marketing, is the marketing that adds value to people’s life and spreads by word of mouth. Especially in a market like Oman with only 3 million citizens as potential clients.
If you need to persuade someone to take action, you’re doing marketing. Even taking a selfie on your social media profile or trying to talk your way out of a speeding ticket, you’re marketing.
Marketing is much more advanced than advertising, In fact, marketing has nothing at all to do with money.
If someone says, “I don’t do marketing,” they most likely mean, “I don’t spend money on ads.” And those are very different things.
Our culture is driven by marketers. The links we click, the shows we watch are all marketing artifacts.
As soon as we take responsibility for the marketing we do and the marketing that’s done to us, we have a chance to change things to the better and add value to people’s lives.
Marketing in a small and young market like Oman is not easy if you don’t go lean and flexible. In such a small market, launching a new product without thoroughly studying the market needs is not a good idea.
In Oman many companies fail in marketing because they do not research the market’s needs, and do not follow a methodology, which would involve testing and iterating the market response.
Many Omani companies focus on maximizing profit and advertising to get direct profits without understanding the importance of marketing the brand name and story before spending heavily on advertising.
Is Instagram Reels the New TikTok?
The Indian government banned TikTok along with 58 other Chinese apps a few days ago and suddenly Facebook announces its new Reel feature for Instagram!
What is Instagram Reels?
It is a feature that allows users to create short-form videos (up to 15 seconds long) set to music or other audio
📌You can find Instagram Reels in the explore Page
📌 Separate section for reels in the profile like IGTV
📌 Approx 15 sec duration video
📌 Indian users might get earlier access to Instagram Reels
📌 Instagram will then explore other markets with this feature
International brands boycotting Facebook
Hundreds of companies have started to halt advertising on Facebook and Instagram as part of month-long boycott which began on Wednesday 1st of July, according to the civil rights groups behind the protest.
The boycott is over the social network’s handling of hate speech and misinformation.
Based on market research, 3 of the 25 largest spenders on Facebook ads have publicly confirmed their plans to pause marketing on Facebook for the month of July.
Research revealed that these top 25 businesses account for an estimated $2 billion of Facebook ad spending, or nearly 3% of Facebook’s 2019 revenues.
Don't buy fake likes and comments for your social media page!
💡 Why pages with 20k+ likes don’t even have more than 2k+ likes?
💡 Is your DM spammed with Influencer accounts?
💡 Ever wondered why Accounts with more than 200k likes votes for your stories?
🔍 Well, these are the aftermath of users who try to artificially inflate their stats! Fake Likes and comments are all over the place and it’s beyond annoying!
💯 Facebook’s latest legal action is great! They will be taking down the Spam account, Fake likes, and comments!
👎🏼 This may help you short term but it’s always advisable to stay away from fake engagements! Create & Curate potential audiences with good strategy!
✔️ Stay away from the risk and start building your online presence authentically with Mirrors LLC for amazing social media strategies and campaigns!
Should You Use Instagram Stories for Your Business?
Instagram Stories have been around for a while now, and the effect of it is huge.. but businesses in Oman are not using it much as yet. The reason could be that it has left many brands, influencers, and content creators confused: should we be using Instagram Stories for business?
In our opinion, since Instagram in General and Stories, in particular, are huge in Oman Social Media, If you’re not using Instagram Stories for business, you could be missing out on a huge opportunity. Not only are Instagram Stories fun and creative, but they’re one of the best ways to grow your engagement, build brand awareness, and even drive sales!
Social Media Marketing
Yes, you need Social Media Marketing.
It might be an obvious statement in a few years, but for now it is a period of transition, in which the old internet generation and new internet generation still discuss how were things before and how they are now. In fact, for renowned brands the Social Media marketing is growing with a little help of the struggles of the past.
The free access to promote the brands made those names reach every corner of the world, but also increased their efforts to renew their products/services constantly, considering that their competitors got the same benefits.
It isn’t only about the free accessibility, the reason to be on Social Media is that “everyone is there”, looking for something. You are able to target your audience, guide them to your website and boost your content among other tools available.
The Social Media channels aren’t only good for renowned brands, it can also be an effective tool for new companies, because of the interaction with the customers that can provide them with valuable information such as, what products they are buying, what are their hobbies, what kind of content they share etc. That allows the companies to customize their products and services to the trends, therefore gaining visibility in this new world.
Within the last 5 years people in Oman have been using Social Media for business matters as much as for their personal use.
Advertising Agencies had a sudden switch from their previous majority of press media jobs to Social Media due to the rapid growth of this market.
How to Find the Best Social Media Marketing Agency in Oman?
Nowadays the companies in Oman showing more interest in hiring a specialized social media marketing company for their social media efforts.
Social media marketing agencies can really boost your businesses. If you hire the right agency they will lift your brand’s social media presence and could bring you great ROI.
A good social media marketing agency will bring a lot of expertise to the table. Their highly-trained team members could provide the knowledge that hard to combine within an in-house team.
While the agencies can help the businesses to grow, it’s very important to choose the right fit for your company culture and budget point.
Following are a very few points which will help you to identify the right agency for your business;
- Determine your requirement carefully
- List down some important and right questions
- Look into some referrals
- Good fit is a high priority
Determine your requirement carefully
You should decide what exactly you are expecting from your agency. Do you need them to form a strategy, implement a strategy or do some tweaks to the current strategy? Maybe you are looking for an agency who will help you to boost your visibility on digital space. Once you decided to look for an agency who could help you to achieve your business goals.
List down some important and right questions
You know your business better than anyone else. So, you should list down some questions which will help to find the best fit for you. Following are some of the general question you can present;
- What is your research and analysis methods?
- What is your content development process?
- What is your response time?
- How do you measure reach? Growth? Engagement?
- Do you outsource any work?
- Who is the focal point of contact?
- How do you do your reporting?
Look into some for referrals
It is well known that Oman’s best medium is word of mouth.
Third-party recommendations will always help you to find the best social media marketing or adverting agency for your brand.
A good fit is a high priority
You got to be confident and comfortable with the team you are hiring. Before hiring an agency, you should always check whether I can work with this team/person, Can I count them on my company’s reputation?
You should sense from the beginning whether the chemistry is working or not.
Instagram update will appear influencers in your feed even if you DON’T follow them
With the new Instagram update, influencers and will be forced to appear in your feed even if you don’t follow them. This is because Instagram is now updating so advertisers can pay them to promote their branded content.
Instagram is having this update so that advertisers can promote their content and products to the users feed and will be displayed in both the users posts and stories as shown above. Previously, influencers had to use hashtags to ensure that they were being paid by their sponsorship, and they were of course many ways to do this but this was one of the known methods of doing this. With this new update, Instagram wants this content to be specialized so it can be easier for both the influencer and the sponsor to push their way through out to most users as possible. What has been causing the huge fuss about this new update is that if users only follow friends and family, influencers can still be able to appear on your feed even if you don’t follow these users. For instance, a brand could pay to show you a sponsored post by Will Smith for instance whether you follow him or not and whether the users account is private or not. This could be a huge win situation for Omani influencers and company corporates in Oman to have their awareness be spread to a much broader audience, but can be quite bothersome for users who choose to keep their circle limited to just family and friends. As Instagram explained in a post announcing the new format, “With branded content ads, businesses have an opportunity to tell their brand stories through creators’ voices, reach new audiences and measure impact. Using the tools available on the Facebook ads platform, businesses can reach targeted audiences beyond the people who follow the brand and creator accounts. And by running ads, they’ll have access to measurement and can optimize and test their campaigns against their set goals for more effective marketing campaigns.”
RedBull Mobile is Launching in Oman
This internationally known energy drink brand is famous not only for its many flavors but also for its contributions to various sports, such as car racing, extreme sports, and football.
RedBull launching its mobile virtual network operation (MVNO) in Oman and you can already see its advertisements on billboards in the streets of Muscat.
The new Omani venture will be a partnership between the beverage company and Majan Telecom Company (Class Two Licensee for the resale of mobile telecom services in Oman).
RedBull MOBILE is a mobile service and community that allows users to benefit of more than mobile services; RedBull MOBILE will provide its exclusive content download, such as music, wallpapers, games, and videos as well as the promotion of its events.
RedBull Mobile has already established MVNOs in many other countries around the world.