Navigating Politics as a Brand: Simple Tips
Navigating Politics as a Brand: Simple Tips
In today's world, brands often face the challenge of dealing with politics without upsetting their customers. To avoid problems like boycotts, brands can follow these straightforward strategies:
- Stick to Your Values:
- Focus on what your brand does best – providing quality products and services.
- Avoid diving into political debates to stay neutral and dedicated to customers.
- Know Your Audience:
- Understand what your customers care about.
- Avoid actions or statements that might offend a significant part of your customer base.
- Be Socially Responsible:
- Engage in activities that everyone can support, like environmental sustainability or charity work.
- Ensure these activities align with your brand's values for authenticity.
- Have Clear Communication:
- Set clear guidelines for how your brand talks about social and political issues.
- Train your team to communicate consistently across all channels.
- Think Before Reacting:
- Don't rush to respond to political events.
- Take the time to craft thoughtful responses that align with your brand's values.
In short, by sticking to values, understanding the audience, being socially responsible, having clear communication, and avoiding impulsive reactions, brands can navigate politics successfully and steer clear of potential boycott risks.
Celebrating Success and Balance: Mohamed Al Shebani, Padbol Champion of Oman
Our MD, Mohamed Al Shebani, has some fantastic news to share. He's become the Padbol champion of Oman, demonstrating his positive drive and focus on maintaining a balance way of life.
The advertising industry can be rather taxing, which is why at MIRRORS we prioritize creating a space that encourages balance between work and personal life. We believe in nurturing an environment that allows team members time to explore their interests beyond the workload of office.
Our team's productivity, creativity, and innovation are fueled by the core principle of achieving work-life balance. By supporting the pursuits of our team members interests and hobbies, we also take care of their well-being. Once they return to work with refreshed and inspired minds, we benefit from the results.
Shebani’s achievement, in Padbol is more than an accomplishment; it signifies the appreciation we have for maintaining a healthy equilibrium within our company.
Please join us in applauding Mohamed Al Shebani for his win and in recognizing the significance of balancing work and personal life well as the role of sports, in our daily routines.
Effective Marketing in Oman
Marketing is not to run ads or to sell a product and it is definitely not to invent something new.
Marketing is simply to make change and impact. If you’re not proud of the change you’re making, then you aren’t marketing right.
Effective marketing is providing solutions with the right work for the right people in the right way to make an impact and a powerful change.
Real marketing, is the marketing that adds value to people’s life and spreads by word of mouth. Especially in a market like Oman with only 3 million citizens as potential clients.
If you need to persuade someone to take action, you’re doing marketing. Even taking a selfie on your social media profile or trying to talk your way out of a speeding ticket, you’re marketing.
Marketing is much more advanced than advertising, In fact, marketing has nothing at all to do with money.
If someone says, “I don’t do marketing,” they most likely mean, “I don’t spend money on ads.” And those are very different things.
Our culture is driven by marketers. The links we click, the shows we watch are all marketing artifacts.
As soon as we take responsibility for the marketing we do and the marketing that’s done to us, we have a chance to change things to the better and add value to people’s lives.
Marketing in a small and young market like Oman is not easy if you don’t go lean and flexible. In such a small market, launching a new product without thoroughly studying the market needs is not a good idea.
In Oman many companies fail in marketing because they do not research the market’s needs, and do not follow a methodology, which would involve testing and iterating the market response.
Many Omani companies focus on maximizing profit and advertising to get direct profits without understanding the importance of marketing the brand name and story before spending heavily on advertising.
Is Instagram Reels the New TikTok?
The Indian government banned TikTok along with 58 other Chinese apps a few days ago and suddenly Facebook announces its new Reel feature for Instagram!
What is Instagram Reels?
It is a feature that allows users to create short-form videos (up to 15 seconds long) set to music or other audio
📌You can find Instagram Reels in the explore Page
📌 Separate section for reels in the profile like IGTV
📌 Approx 15 sec duration video
📌 Indian users might get earlier access to Instagram Reels
📌 Instagram will then explore other markets with this feature
International brands boycotting Facebook
Hundreds of companies have started to halt advertising on Facebook and Instagram as part of month-long boycott which began on Wednesday 1st of July, according to the civil rights groups behind the protest.
The boycott is over the social network’s handling of hate speech and misinformation.
Based on market research, 3 of the 25 largest spenders on Facebook ads have publicly confirmed their plans to pause marketing on Facebook for the month of July.
Research revealed that these top 25 businesses account for an estimated $2 billion of Facebook ad spending, or nearly 3% of Facebook’s 2019 revenues.
Don't buy fake likes and comments for your social media page!
💡 Why pages with 20k+ likes don’t even have more than 2k+ likes?
💡 Is your DM spammed with Influencer accounts?
💡 Ever wondered why Accounts with more than 200k likes votes for your stories?
🔍 Well, these are the aftermath of users who try to artificially inflate their stats! Fake Likes and comments are all over the place and it’s beyond annoying!
💯 Facebook’s latest legal action is great! They will be taking down the Spam account, Fake likes, and comments!
👎🏼 This may help you short term but it’s always advisable to stay away from fake engagements! Create & Curate potential audiences with good strategy!
✔️ Stay away from the risk and start building your online presence authentically with Mirrors LLC for amazing social media strategies and campaigns!
Should You Use Instagram Stories for Your Business?
Instagram Stories have been around for a while now, and the effect of it is huge.. but businesses in Oman are not using it much as yet. The reason could be that it has left many brands, influencers, and content creators confused: should we be using Instagram Stories for business?
In our opinion, since Instagram in General and Stories, in particular, are huge in Oman Social Media, If you’re not using Instagram Stories for business, you could be missing out on a huge opportunity. Not only are Instagram Stories fun and creative, but they’re one of the best ways to grow your engagement, build brand awareness, and even drive sales!
Social Media Marketing
Yes, you need Social Media Marketing.
It might be an obvious statement in a few years, but for now it is a period of transition, in which the old internet generation and new internet generation still discuss how were things before and how they are now. In fact, for renowned brands the Social Media marketing is growing with a little help of the struggles of the past.
The free access to promote the brands made those names reach every corner of the world, but also increased their efforts to renew their products/services constantly, considering that their competitors got the same benefits.
It isn’t only about the free accessibility, the reason to be on Social Media is that “everyone is there”, looking for something. You are able to target your audience, guide them to your website and boost your content among other tools available.
The Social Media channels aren’t only good for renowned brands, it can also be an effective tool for new companies, because of the interaction with the customers that can provide them with valuable information such as, what products they are buying, what are their hobbies, what kind of content they share etc. That allows the companies to customize their products and services to the trends, therefore gaining visibility in this new world.
Within the last 5 years people in Oman have been using Social Media for business matters as much as for their personal use.
Advertising Agencies had a sudden switch from their previous majority of press media jobs to Social Media due to the rapid growth of this market.
How to Find the Best Social Media Marketing Agency in Oman?
Nowadays the companies in Oman showing more interest in hiring a specialized social media marketing company for their social media efforts.
Social media marketing agencies can really boost your businesses. If you hire the right agency they will lift your brand’s social media presence and could bring you great ROI.
A good social media marketing agency will bring a lot of expertise to the table. Their highly-trained team members could provide the knowledge that hard to combine within an in-house team.
While the agencies can help the businesses to grow, it’s very important to choose the right fit for your company culture and budget point.
Following are a very few points which will help you to identify the right agency for your business;
- Determine your requirement carefully
- List down some important and right questions
- Look into some referrals
- Good fit is a high priority
Determine your requirement carefully
You should decide what exactly you are expecting from your agency. Do you need them to form a strategy, implement a strategy or do some tweaks to the current strategy? Maybe you are looking for an agency who will help you to boost your visibility on digital space. Once you decided to look for an agency who could help you to achieve your business goals.
List down some important and right questions
You know your business better than anyone else. So, you should list down some questions which will help to find the best fit for you. Following are some of the general question you can present;
- What is your research and analysis methods?
- What is your content development process?
- What is your response time?
- How do you measure reach? Growth? Engagement?
- Do you outsource any work?
- Who is the focal point of contact?
- How do you do your reporting?
Look into some for referrals
It is well known that Oman’s best medium is word of mouth.
Third-party recommendations will always help you to find the best social media marketing or adverting agency for your brand.
A good fit is a high priority
You got to be confident and comfortable with the team you are hiring. Before hiring an agency, you should always check whether I can work with this team/person, Can I count them on my company’s reputation?
You should sense from the beginning whether the chemistry is working or not.