- What’s your social media goal? If you don’t know where you want to go, it’s pretty hard to get there.
- Promote your most popular posts – and that goes for blog posts as well as social media posts.
- If you hate tracking, at least track with Facebook Insights. It’ll show you a lot about your Page progress.
- How do you get the conversation going on social media? Try humor and controversy. They’re very powerful.
- Social media is a powerful thing, but never mistake fooling around with being productive. Stay focused!
- Click FB Insights’ “Posts>When Your Fans are Online” to see your audience’s peak posting times. (Post during these times!)
- Look for questions repeated over and over on your chosen social networks. Provide the definitive answer.
- Analyze your own tweets. Which types got most retweeting? Most Interaction? Questions, graphics or ?
- Don’t be shy with your social media presence. Go for it – but be authentic – and be social!
- Still trying to be everyone’s “friend”? Each connection counts – and speaks loudly about who you are to your other connections.
- If you want your social content to social content to attract, do your best to share quality tips that are really unique.
- Make sure you speak with an identifiable, individual voice when posting social content. Your posts should never sound “canned”.
- Be consistent and post regularly during your audience’s peak posting times on any social networks you’ve chosen to frequent.
- If you use Pinterest regularly, make sure you also access http://nitrogr.am/ for powerful, easy to use Pinterest analytics.
- Use http://nitrogr.am/ for easy hashtag monitoring. (Let your social networking friends know about this, too.)
- Posts people skip most? Highly personal negative posts complaining about illness and problems. (Do you agree?)
- Include a mix of rich media in your social content. Video, photos, Instagram and Vine looping video clips.
- Vine video clips loop. Instagram video clips don’t. Vine streams on Twitter; Instagram videos on Facebook.
- Vine videos are 6 seconds long. Instagram are 15 seconds. How can you use this information for your marketing?
- Tapping your screen for a Vine video starts filming. Tapping your screen for an Instagram video just adjusts focus.
- Be sure you don’t use any banned hashtags with your Instagram photos or videos: http://thedatapack.com/banned-hashtags-instagram/
- Use Instagram hashtags to crowd-source user-generated content as well as extend your own reach.
- Remember that Instagram hashtags are not case-sensitive and don’t work with spaces or special characters.
- If your preferred social platform doesn’t have good native analytics, look for third party sites that provide it.
- Give your new product campaign a name – and start talking about it on your social media.
- Make sure all new product posts are made regularly. Don’t let gaps occur. Keep it fresh in people’s minds (without overdoing it.)
- Don’t tell everyone too much at once about your upcoming project. Mystery breeds interest! Hints and teasers are part of the fun.
- Use surveymonkey.com to create free surveys. You can ask questions for your new product idea and share the link on social media.
- If you’re advertising on Facebook, remember your ad images, including the thumbnail, cannot include more than 20% text.
- Take advantage of the fact you can now use text, arrows and calls to action in Facebook Cover –photos.
- Facebook Profile photos are square and display at 160 x 160 pixels – but remember Facebook wants you to upload at 180 x 180.
- At the very least, include a Facebook app tab leading to your sign-up page or form (and use a clear, easy-to-read call to action.)
- You can display 3 custom app tabs of your choice in your Facebook header section. Make the most of this “real estate”!
- Only your short description displays in your Facebook header section, but fill out your Profile 100% for max searchability.
- Select “Replies On” in your Page Admin panel “Manage Permissions” section to increase the conversation on your Page.
- If you consistently get endorsements that are not relevant on LinkedIn, be aware you can remove endorsements completely.
- Check “Who’s Viewed Your Profile” in LinkedIn to see who is finding you – as well as the keywords they used.
- In your LinkedIn Privacy and Settings page, “Select what others see when you’ve viewed their profile” to keep it private – or not.
- In Google+ posts, encase text in asterisks for bold and underscore it to create italics. (Share this tip!)
- Did you know Google+ makes animated .GIFs from your photos? Just type the keyword “motion” in your Photos section to find them.
- Use the Google+ Ripples feature to track your posts by clicking the top-right arrow in your post.
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